11. time-business


Europa Star

LE POINT SUR LES MONTRES CONNECTÉES

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LE POINT SUR LES MONTRES CONNECTÉES

Le moins que l’on puisse dire est que la montre connectée suscite peu d’enthousiasme de la part des marques suisses, qui se sentent «forcées» de s’y mettre, sans gros appétit (à part peut-être l’enthousiasme affiché par un Jean-Claude Biver mais l’a-t-on connu autrement?). Toujours est-il que ce marché zigzagant est en train de se constituer, parallèlement à la montre mécanique et directement sur les terres de la montre quartz. Les propositions les plus diverses se sont multipliées depuis l’an passé. L’heure est au bilan, intermédiaire bien sûr.

Alcatel Move Time

Alcatel Mobile proposes a smartwatch whose colourful design and wide variety of models reminds us somewhat of a connected Swatch. This « wifi watch » is baptised « Move Time ».

LE POINT SUR LES MONTRES CONNECTÉES


Ali & Co Mysterali

Myterali is a Swiss-made watch with a mysterious quartz movement, an original development of newcomer Ali & Co. The mysterious hands appear to float around the dial... The watch is delivered with a strap containing a chip making a number of payment operations possible, through simple contact of the watch with a payment terminal.

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Apple Watch Series 2

The Apple Watch 2 makes a splash, but will it sink or swim? The second offering of the smartwatch by the American tech giant was introduced next to the launch of the latest iPhone 7. Perhaps the most prominent part of the launch party was that the new version would be water resistant up to 50m. From a design perspective, it’s hard to differentiate this model from the first one. The 38mm version starts at $370 and the 42mm version at $400. There’s the option of shelling out some extra cash for a sporty strap by Nike. The brand abandons its golden Edition version. A signal that Apple (and smarwatches in general) will remain «low-key» and sporty above all?

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Asus ZenWatch 3

Serious challenger Asus introduces its ZenWatch 3, with a round case instead of the former squared one, and a look inspired by an “annular solar eclipse”, with the aim of resembling more like a « real » watch, at a price of a bit more than $200.

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Breitling Exospace B55

The «aviation brand» was probably among the most legitimised traditional Swiss brands to enter the connected game, with real functionalities. Done deal! In creating its first connected chronograph, Breitling has designed a highly functional timepiece for aviation professionals. Owners of the Exospace B55 can use their phone to perform certain adjustments – like time setting, time zones, alarms, display and operating parameters, night mode – helping improving overall efficiency. Going in the other direction – from watch to phone - users can upload from the chronograph directly to the smartphone various measurements, like flight times, recorded times with split times, lap times, etc. The watch is powered by a SuperQuartz movement ten times more accurate than standard quartz.

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Casio Smart Outdoor

Casio has been in the watch game since 1970s. But the new WSD-F10 Smart Outdoor Watch is far removed from the Casio digital watches you might be familiar with. The new watch incorporates Casio’s known tough performance with cutting edge sensor technologies, producing a reliable smart watch for the true outdoor enthusiast. At a price point of about $500, it is optimal for the outdoors, and not just because it is tested to military standard specifications to ensure it can withstand the toughest challenges that nature can throw at it. The WSD-F10 also delivers many new, original Casio apps for outdoor activities, like trekking, cycling, and fishing. The watch has a dual layer display, with either a monochrome or colour LCD face.

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Samsung Gear S2 by De Grisogono

Entre la marque du luxe exclusif mécanique et le géant Samsung à la production de masse numérique, c’est un peu le choc des cultures! Pourtant, la série limitée de modèles lancés depuis Baselworld semble ne devoir pas constituer un simple coup marketing mais déboucher sur un partenariat plus étendu. Fawaz Gruosi, fondateur et directeur créatif de la maison de luxe, a décidé d’orner le boîtier d’or rose et de diamants noirs jusque sur la lunette, qui sert à utiliser les fonctions maitresses de cette montre connectée.

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Fitbit Blaze

Fast-growing activity tracker leader Fitbit, a serious challenger to Apple Watch, proposes its best-seller smartwatch, the Blaze, a 5-days « power reserve » 220 euros-priced model, with 14 strap options. Le lancement de Fitbit Blaze en février 2016 a été un gros succès: plus d’un million d’unités ont été vendues lors de son premier mois de commercialisation. La montre propose des mesures d’activités sportives telles que le fitness, la fréquence cardiaque, avec notifications.

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Fossil Group: Skagen Connected, Fossil Q, Michael Kors Access

Fossil Group, the 4th largest in the world (well, if you exclude Apple of the ranking), has the ambition of going fully connected within the next years after their buyout of tracking device specialist Misfit Wearables (and all of their know-how) last year. They operate their own brands but also a wide range of famous names under licensing. They propose a wide range of connecting options, from the very low-profile and sober Skagen Connected, an hybrid watch which has a connected hands system to display performance (reminding us of the Horological Smartwatch by Frédérique Constant), to the next generation of the Q connected lines of Fossil and the Access by Michael Kors… Now we’re waiting for others among its portfolio brands to get connected.

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Frédérique Constant Horological Smartwatch

Frederique Constant was the first in the Swiss watch industry to introduce a connected luxury piece, fittingly called the Horological Smartwatch. The “smart” part of the watch comes from its engine: the MMT-285 calibre which works in tandem with Fullpower’s end-to-end MotionX technology platform. C’est entre Genève et San Francisco que la marque genevoise a élaboré sa montre. Sa petite sœur Alpina en bénéficie également. A travers la plateforme ouverte MotionX-365® Horological Smartwatch, Aletta et Peter Stas, les directeurs de Frédérique Constant, ont voulu partager au plus grand nombre leurs savoirs. Un des premiers clients de la plateforme a été Mondaine.

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